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Pantone Launches Pantone SkinTone Validated, World's First Validation Program For Skin Tones For Technology

Jan 07, 2022

Pantone LLC, globalna avtoriteta za barve in ponudnik profesionalnih barvnih orodij za oblikovalce, je danes objavila uvedbo Pantone SkinTone Validated, novega patentnega-tehnološkega programa, ki proizvajalcem zaslonov, televizorjev, mobilnih naprav in tiskalnikov omogoča njihove naprave so bile preizkušene za verodostojno reprodukcijo barv Pantone SkinTone, ki izhajajo iz Pantone SkinTone Guide. Novi program bo podjetjem in potrošnikom pomagal zagotoviti zaupanje, da lahko barve, ki jih vidijo na testiranih napravah, verodostojno reproducirajo tone kože, kot je opredeljeno v vodniku Pantone SkinTone.

With virtually every generation demanding that brands truly represent equality and inclusivity, the Pantone SkinTone Validated program provides another level of product trust that each skin tone represents an individual's authentic self. The program is the world's first testing and validation program with a US patent pending for testing methodology. Pantone SkinTone Validated is an extension of Pantone Validated, a certification program that highlights whether an electronic display or print device can authentically reproduce the color standards from the Pantone Matching System.

For technology companies, achieving Pantone SkinTone Validated status helps display and print technology companies appeal to consumers who appreciate products that realize authenticity in the display of real-world colors, and that accurately represent the world's palette of skin tones, as validated by Pantone, the world's leading color authority. Additionally, it advances the goal for technological products to be more inclusive than ever. Pantone SkinTone Validated leverages the already existing Pantone SkinTone guide, the first scientifically based guide for matching and reproducing lifelike skin tones. Based on thousands of human skin measurements from a diverse range of ethnicities and age groups, the PANTONE SkinTone Guide catalogs 110 discrete and unique skin tone colors.

"We are extremely proud to be on the cutting edge of inclusivity in technology with our Pantone SkinTone Validated program," said Iain Pike, Director of Licensing Business Development at Pantone. "We look forward to working with companies across industries to realize skin tone color accuracy in their products and services for a better and more accurate experience with their technology."

One of the first clients that has partnered with the Pantone SkinTone Validated program is BenQ Displays, becoming one of the world's first companies to have the Validated certification for Skin tones for desktop displays. BenQ has achieved Pantone Validated for PMS Colors on select DesignVue PD and PhotoVue SW Models and Pantone SkinTone Validated for DesignVue PD3205U and PD2705U models, with select PhotoVue SW models anticipated to follow – please visit www.pantone.com/validated for details.

"Pantone SkinTone Validated, an extension of Pantone Validated, provides designers and photographers with products that realize authenticity in displaying real-world colors and accurately representing the world's palette of skin tones," said Conway Lee, President of BenQ Corporation. "BenQ has forged AQCOLOR Technology and is proud to join the global community of color professionals who trust the Pantone system to deliver accurate colors."

BenQ bo med 5. in 8. januarjem 2022 na sejmu CES v Las Vegasu razstavljal svoje zaslone s potrditev Pantone SkinTone. Nahajali se bodo v Five Spot Room.

Kmalu prihaja več objav o partnerstvu za Pantone SkinTone Validated.

 

 


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